The new collab between adidas Originals and Bad Bunny

adidas Originals and Bad Bunny renewed their collaboration with the launch of the Adizero SL72, a shoe that blends fashion and retro running by reinterpreting the adidas archives. This model represents a bridge between past and future, combining the classic upper of the SL72 from the 1970s with the modern sole of the Adizero. The result is an innovative design that celebrates adidas’ heritage while pushing the boundaries of tradition. Iconic details such as the Trefoil and the Badge of Sport merge into a shoe that looks to the future without forgetting its roots. The Adizero SL72, like its ambassador, embodies the ability to challenge conventions and offer a vision of the future rooted in history.

The launch campaign, titled “Shift the Timeline,” explores the dialogue between the 1970s and the 2000s through an aesthetic that combines double exposures, cropped images, and mixed media from both eras. This creative approach reflects the essence of the Adizero SL72, a shoe that moves effortlessly between comfort, performance, and style. Bad Bunny, an artist capable of transcending cultural and musical boundaries, brings his unique vision to the campaign, reinterpreting the past in a modern way and offering an innovative perspective on iconic decades. His global influence and ability to unite tradition and innovation make this model a symbol of contemporary style.

Available for preorder from December 10 via the CONFIRMED app and adidas flagship stores, the Adizero SL72 will officially go on sale from December 14 at $160.