Paul Mescal will sell his red carpet looks on Vinted
They will be the outfits for the ‘Gladiator 2’ press tour and proceeds will go to charity
December 11th, 2024
In recent years, the importance of red carpet looks has grown enormously in the promotion of films: whether it’s about method dressing or thirst traps, the photos of the various outfits worn by actors during the dozens of stops on their press tours are vital for brand marketing and have also become the source of numerous viral moments. Recently, one of Hollywood’s new bright faces decided to add a philanthropic twist to this phenomenon. That star is Paul Mescal, who, fresh off the promotional tour for Gladiator 2, has not only sparked discussions among industry editors (particularly for his penchant for vintage-inspired, fitted cardigans) but is now putting his wardrobe on sale on Vinted, with proceeds going to charity. Among the most notable pieces selected by stylist Felicity Kay whose account hosts the items for sale, are a hand-painted silk sweater by Scottish designer BW Marks, a red lace-up cardigan from British brand AV Vattev, and a striped sweater by Extreme Cashmere. These garments, chosen for their craftsmanship and understated elegance, reflect both Mescal’s preference for reusing previously worn clothing in homage to reuse and consumption reduction, and the potential for this vast array of looks to generate collaborations and philanthropy. Indeed, Mescal has partnered with Vinted, allowing fans and fashion enthusiasts to purchase these coveted pieces, including the famous Hades wool cardigan that briefly went viral during the Australian leg of the tour, black leather Jimmy Choo boots, and E.L.V. Denim jeans.
The collaboration goes beyond fashion, as all proceeds from the sale will be donated to Pieta, an Irish charitable organization dedicated to suicide prevention and crisis support. This is not the first time Mescal has devoted himself to charitable efforts in his native Ireland. Back in 2020, he raised over €70,000 for the same organization by auctioning off a simple silver chain worn by his character Connell in the series Normal People. That chain became a cultural phenomenon in its own right, even spawning a dedicated Instagram account with over 130,000 followers, further strengthening Mescal’s bond with the public. The sale includes not only clothing but also behind-the-scenes Polaroids from the fittings, now visible on Vinted’s dedicated page for the initiative. Beyond the clothes themselves, however, Mescal’s initiative marks a broader shift in how celebrities leverage their influence. In an era where sustainability and ethical consumption are increasingly prioritized, his decision to sell his press tour wardrobe on Vinted opens a new chapter in celebrity charitable initiatives, their relationship with fans, and the promotion of more sustainable consumption patterns. It’s a convergence of art, advocacy, and accessibility that we haven’t seen before but which could (or should) inspire similar actions in the future.