Etro celebrates the holidays with “Paisley Holidays”

Etro kicks off the festive season with Paisley Holidays, a special collection of garments and accessories presented through an exclusive theatrical performance. The show, conceived as a three-act journey, celebrates the holiday spirit with a narrative that intertwines creative talent, fashion, and tradition. The star of the campaign is Mr. Teddy, Master of Ceremonies, who leads a traveling troupe composed of artists from diverse backgrounds: Italo-Ethiopian soprano Mariam Battistelli, circus artist Louisa Ganzel, dancer Tang Yi, magician Sir Nick, drummer Luigi Bianco, and violinist Ragnheidur. Enhancing the scene are chefs Alessandro Negrini and Fabio Pisani, friends of the brand and creators of the festive desserts Etro x Aimo e Nadia, Panettone and Pandoro. The journey begins in New York, passes through Rio de Janeiro and the Swiss Alps, culminating in Milan with a performance at Teatro Gerolamo, where the talents showcase not only their arts but also the creations of the collection.

The women’s collection features jacquard garments and luxurious fabrics such as silk and duchesse, with paisley patterns evoking an haute-boho aesthetic. For men, tailored suits in velvet and jacquard silks are available in both classic and vibrant tones. Among the accessories, highlights include the Saturno and Hobo bags, enriched with the Arnica fabric – celebrated for its 40th anniversary – adorned with crystal applications, and the Libra and Vela models, embellished with metallic effects, floral embroidery, and multicolor prints. The collection is completed by small accessories, textile creations, jewelry, and sunglasses, perfect for gift ideas. Additionally, during the festive season, Etro boutiques and pop-ups in major cities worldwide will transform into enchanted settings to bring the Paisley Holidays aesthetic to life across the globe.