Power Comes from Within, la nuova campagna di Thermore

Thermore, an Italian company and leader in thermal insulation for clothing, launches the consumer campaign "Power Comes from Within", a narrative project spanning cities, peaks, and daily challenges to express the brand’s core values. The campaign's manifesto video explores, with a direct and visual approach, Thermore's commitment to quality, versatility, and the focus on comfort and well-being at the heart of its products. Patrizio Siniscalchi, CEO of Thermore, explains: "With 'Power Comes from Within,' we want to inspire individuals to express their potential, highlighting how the innovation of our thermal insulation can change every experience. The well-being of the consumer is what drives our choices and fuels our ongoing technological research to offer safety and comfort. Thermore is not simply an insulating material; it is innovation that unleashes the wearer’s potential." The video is set in three different environments, showing how the protagonist overcomes her challenges thanks to the protection of Thermore® insulation, adapting easily to each setting, from urban landscapes to mountain terrain, revealing the durability and adaptability of the materials, capable of responding to various climate conditions and environmental challenges, making clothing an ally in expressing one's individuality.

To bring this campaign to life, Thermore collaborated with prominent brands in the fashion and outdoor sectors: Aspesi for the urban context, EA7 Emporio Armani for the outdoor setting, and Karbon for the alpine scene. These brands, known for their innovation and style, have integrated Thermore® insulation into their collections, choosing it for its quality and performance, further affirming Thermore’s recognition and trust within the industry. "We are excited to present a campaign that embodies our history and our values of versatility and progress. Collaborating with renowned brands that share our commitment to quality and performance is an important acknowledgment of our work,” concludes Siniscalchi, underscoring how Thermore continues to set new standards in comfort and thermal protection.