KEEN svela la nuova Jasper Zionic

KEEN continues a path of innovation with the launch of the Jasper Zionic, a hybrid trainer that combines technical performance and urban style in a form designed without sacrificing sustainability for those who live every day on the move. In keeping with the brand's conscious minimalism, the Jasper Zionic integrates the best of two KEEN offerings into a single model, reducing the need to purchase multiple shoes and creating amore versatile option for those who want to live their day in one shoe. In addition, the Jasper Zionic has been created without permanent hazardous chemicals, such as PFAS and antimicrobials, and with leather sourced from tanneries certified by the Leather Working Group for their environmental and social practices.

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542422

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542421

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542420

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542419

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542418

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542417

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542416

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542415

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542414

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542413

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542412

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542411

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542410

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542409

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542407

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542406

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542405

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542404

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542403

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542402

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542401

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542400

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542399

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542398

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542397

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542396

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542395

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542394

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542393

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542408

Born from the encounter between the Jasper model, inspired by the sport ofclimbing, and the more recent Zionic, designed for fast trekking, KEEN's new proposal is perfectly suited to all types of terrain and occasions. In fact, its construction combines the stability and speed of trekking with urban versatility, making the shoe ideal for a hike out of town as well as for a hectic day on the streets of the city centre and around the big cities. To emphasise the shoe's dual soul, KEEN has once again chosen to collaborate with Proper Magazine, producing a photo shoot focusing on the 5-9 micro-adventures, i.e. those little moments of exploration that we can indulge in between working hours and free time, for all those who do not renounce outdoor experiences and contact with nature even during the daily breaks that each of us needs.

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542369

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542366

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542367

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542368

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542370

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542365

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542364

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542363

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542391

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542392

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542371

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542372

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542373

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542374

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542375

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542376

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542377

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542378

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542379

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542380

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542381

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542382

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542383

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542384

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542385

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542386

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542387

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542388

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542389

KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city | Image 542390

The Jasper Zionic relies on details designed for maximum performance: a technical tread with a high traction rubber sole, perfect for ensuring stability on varied terrain and offering fluid movement from heel to toe, ideal for both trails and city surfaces. The iconic Jasper design takes centre stage in the new look thanks to the laces, which in the Jasper Zionic extend from the tongue to the toe, visually recalling KEEN's climbing heritage and celebrating the 2008 Carver, the brand's historic outdoor shoe. With its cushioned heel, athletic fit and comprehensive foot support, KEEN thus offers a model that not only accompanies, but enhances every step, turning every move into a comfortable and sustainable experience.