AW LAB and PUMA celebrate the launch of the new Inhale shoes

Who better than A$AP Rocky to decide the season's cult sneaker? The iconic rapper and trendsetter has always had a keen eye for style, and this time is no exception. Following the success of the Speedcat, PUMA continues to dominate the sportswear world with the relaunch of the iconic Inhale shoe. Originally launched in the early 2000s, the Inhale returns to the market with an updated lifestyle silhouette, ideal as an everyday sneaker. The renewed version comes in a striking black-and-red combination, making it even more appealing and in line with current trends. Key updates include a wider fit and a softer midsole, designed to enhance comfort and wearability. These improvements make it not only aesthetically pleasing but also extremely functional, meeting the needs of those who seek style and comfort in a single shoe. The Inhale channels a contemporary soul thanks to its bold lines, which have earned it a cult following both on and off the track over the years. The first version of the Inhale was introduced in a yellow "Jute" colorway, immediately capturing the attention of sneaker enthusiasts with its innovative and distinctive design.

To celebrate the launch of the iconic sneaker in the Italian market, AW LAB and PUMA have chosen November 14 at the Via Toledo store in Naples. From this day, you will be able to discover the new Inhale sneaker, which is soon to become the season’s new iconic shoe.