Church's new campaign celebrates the art of shoemaking

Church’s presents its new brand campaign "The Church’s", with creative direction by David James and new shots by English photographer Phil Poynter, set in the stunning location of St. Giles House, the family residence of the Earls of Shaftesbury in Dorset. The campaign represents a bold visual shift in the aesthetic tradition of the brand, founded in Northampton in 1873 by Thomas Church, and creatively emphasizes its unique blend of Englishness and charming, sophisticated eccentricity. "The Church’s" is a cinematic journey into the world of Church’s, where beautifully handcrafted shoes with Goodyear-welted construction, such as the iconic Consul lace-ups and classic Pembrey loafers, find themselves in the sumptuous interiors and park of a stately English estate, feeding ducks, playing bicycle polo on the croquet lawn, and enjoying a cricket match from the library rooms.

This exploration of the English world begins with Church’s unique heritage, which has played a pioneering role in the world of shoemaking for over 150 years. Together with his three sons, founder Thomas Church was the first to design shoes specifically made for the right and left foot and later to create the first flexible sole for a formal shoe. Featuring a group of original characters, the campaign also narrates Church’s long history of innovations and radical transformations, solidifying the brand's reputation as the foremost and most important English artisanal shoemaker.