All Blues partners with DSMG for a book and capsule jewelry collection

Swedish jewellery brand All Blues is partnering with Dover Street Market Ginza (DSMG) to release a limited-edition book and capsule jewellery collection. The special project will launch with a pop-up installation on May 9, 2024, at DSMG’s Rose Bakery in Tokyo. The book Tokyo photographed by Nils Junji Edström, guided by Dover Street Market Ginza, published by All Blues is a first-of-its-kind project between the two brands. The first part of the book contains photographs of Tokyo captured by Swedish-Japanese Tokyo-based photographer Nils Junji Edström, followed by a curated DSMG Tokyo city guide with recommendations for exploring the city. The book is limited to 500 copies, retailing at €70, and printed and bound in Sweden by Göteborgstryckeriet on premium uncoated fine paper. The All Blues capsule jewellery is exclusively produced for DSMG using recycled 925 sterling silver and features five pieces crafted with the brand's signature modern 3D technology and traditional methods.

The collection, inspired by the DSM logo, is handcrafted in Stockholm, Sweden, by expert artisans and includes a bracelet, ring, ear cuff, and two pairs of earrings, retailing from €190 to €490. All Blues' founder Jacob Skragge said, «The book embodies the essence of what our brand represents; All Blues is shaped by our friends' unique perspectives, and this project is a homage to creative collaboration. When I first visited Tokyo ten years ago, I was struck by its energy, character, and vibration. The book is a celebration of the multifaceted layers of the city, and I  hope it provides a distinctive view on a culture that we have fallen in love with.» Nils Junji Edström said, «As much as I love discovering new hidden gems in the city, this book is  about quietness and loneliness, a non-nostalgic memory, a sort of collective memory I believe many people who grew up in Tokyo share.» The All-Blues limited-edition book and capsule jewellery collection marks DSM's first-ever book and jewellery collection.

It will be available for purchase exclusively at Dover Street Market Ginza from May  9th, both in-store and online, followed by a launch at DSM London, NYC, and LA on May 16th. A limited edition of the collection will also be available on the All Blues website.