The new Valentino On Canvas campaign
The Valentino Garavani One Stud Bag reinterpreted through the eyes of three painters
March 15th, 2022
For the second year in a row, Valentino presented its On Canvas campaign that sees the Valentino Garavani One Stud Bag from the Valentino Randez-Vous collection reinterpreted through the eyes of three international painters Emilio Villalba, Giorgio Celin and Oh de Lava who created works inspired by their respective backgrounds and inspirations. The project, which expands the universe of the Valentino Garavani Roman Stud Family, the new signature born from the re-signification of the brand's codes conceived by Pierpaolo Piccioli, through the lenses of art, cultural production and, above all, self-expression.
The campaign, now in its second edition, a «new method of delivering messages through the brushstrokes of different personas through which the viewer is enriched by feelings and beliefs». Art, in Piccioli's vision, is understood more as a method of emotionally reading the world, as well as creating cultural products, but above all as a way of providing readings of the brand's signature fashion that pass through multicultural and diverse points of view, bringing the brand's values under the scrutiny of these creatives.