Creative All Star Series: the Converse event that celebrates the creativity of new generations
Two days of workshops, panels and music shows during London Fashion Week
Fashion
February 13th, 2020
February 13th, 2020
Photographer
Glauco Canalis
Glauco Canalis
In the world of sneakers, the name of Converse is a historic institution. With nearly a hundred and twenty years of history behind it, the brand founded in 1908 by Marquis M. Converse has become a mainstay of footwear and, thanks to its connection with numerous American basketball champions, of which the first was Chuck Taylor, its popularity has only increased over the years. Today, at London Fashion Week, Converse has launched the new Creative All Star Series program, which will take place between February 14th and 15th and will bring its global collective of creatives together with the new generations of Londoners and will organise a series of cultural events, both sporting and artistic and musical, to celebrate the many talents of the city.
The soul of the Creative All Star Series is deeply linked to the history of basketball and was launched at the same time in both the Hoxton Docks in London and Chicago for the opening of the NBA All Star Weekend. The Converse sneaker is not only a permanent presence on the streets and catwalks of London, but it's also the original shoe of All Star Weekend. In the London location, visitors will be able to learn about basketball culture and learn how to customize their sneakers together with Converse's creatives and collaborators. The aim of the project is to forge a link with the new youth culture, inspiring participants to express their personality and originality through practical and creative experiences.
Converse's brand experience program includes customization sessions and fashion labs led by designers such as Feng Chen Wang and Eastwood Danso; Stéphen Ashpool, founder of Pigalle Paris, and entrepreneur and activist Jeremiah Emmanuel and live performances by rappers including Octavian and Lava La Rue. There will also be the opportunity to buy exclusive products such as the Pro Leather and Chuck 70 from the latest Converse collection and various limited edition restock.
The Converse Creative All Star Series will take place from tomorrow February 14th at Hoxton Docks in London and will last until Saturday 15 February, with a live performance of Lava La Rue. Visit Converse's official website to see the full program of the event. Stay connected to nss magazine for all the news about upcoming Converse drops and events.
