How is live music doing in Italy

With a gradual return toward a pre-pandemic normalcy, the live music industry seems to have finally returned to full operation, taking advantage of the summer to satisfy a craving for live events that has grown exponentially over the past few years. Festivals and clubs bounced back in late 2021, despite the problems and difficulties due to health protocols, so much so that when live events reopened last year there was a major increase in demand. According to Live Nation, ticket sales were already up 19 percent over 2019, so much so that many festivals sold out in no time. In the DJ sphere, on the other hand, finished the "DJ at home" phenomenon of 2020 the return of live DJ sets had to contend with the shortage of DJ equipment, a problem due to a world, that of the live and DJ supply chain, that has always remained hidden and today facing shortages and delays on a grand part of the line.

«The real restart in music entertainment in Italy we are facing this year,» said Luca Desina, Pioneer DJ Country Manager. «In our industry, the ripple effects are being felt by rental companies, operating locations, installers and distributors, with the vast majority facing delays in product delivery, cost increases and unavoidable complications.» Part of the problem finds its beginning in October 2020, when one of Japan's most famous component factories for technology products suffered a fire that lasted for days, inevitably compromising production and setting off a chain reaction that led to a shortage in the supply of electronic products. «The big problem has been and remains labor regulations for Covid in Asia-where so many of the major manufacturing factories are located-that have led to delays in production resulting in an increase in back order and difficulty in meeting deliveries,» Desina said.

«Pioneer DJ is rising to the challenge and doing its part in ensuring support for big events, despite the scarcity of products. And whereas before it was always difficult to say no to a festival or event, now it is almost a necessity.» With an industry on the rebound after two years of survival, summer 2022 saw an encouraging return to big events, not least the Kappa FuturFestival; encouraging examples in the hope of a better future for an industry often unjustly forgotten.