What went down at Ploom's party for CONNECTED SENSATIONS in Milan

Last Thursday, Ploom, the heated tobacco brand developed by JTI*, celebrated the immersive experience CONNECTED SENSATIONS with an exclusive event at the Torneria di Via Tortona, a symbolic venue in the heart of Milan. The evening offered participants the chance to embark on a unique sensory journey through an installation that blends art, technology, and design. Four distinct environments, each designed to stimulate the senses, guided guests through a path that enhanced both visual and auditory perception. Setting the tone for the night was the DJ set by Angelica D’Amore, who created an engaging atmosphere perfectly aligned with the immersive concept of the event. Her music selection accompanied participants, amplifying the sensory experience and making the entire evening even more memorable.

The Ploom community had the opportunity to explore and experience the CONNECTED SENSATIONS installation, a project aiming to unite art, culture, and innovation. An experience that confirmed the brand’s commitment to promoting functional and emotional design, offering attendees a unique experience of sensory connection and creativity.

*Product intended for adult smokers, not risk-free. It involves the use of tobacco sticks containing nicotine, a substance that causes addiction.