Nike transforms its House of Innovation into a creative workshop with 8 Parisian talents

Last Saturday, Nike had fun transforming its House of Innovation into an experimental ground and creative workshop. Through its event "PAR - powered by DN8", the sports brand brought together 8 creative minds, 8 young talents from the Parisian scene to imagine, create and bring to life a series of experiences centered around one of its recent but already iconic pairs: the Air Max DN8. Designed and conceived as a space conducive to creativity, freedom and innovation, the House of Innovation hosted an evening aimed at highlighting the innovative vision of young designers from the worlds of fashion, music, gastronomy, photography, and entertainment. Although each of these 8 creatives has a personality, an approach to creation and a universe quite different from the others, they all came together around one common goal: the desire to push their limits, broaden their horizons, make things happen, and above all to break the boundaries between sport, art and urban culture.

It was around the DN8 that these eight talents gathered, in a collective quest for novelty, sharing and creation. Around the universe of the model – a sneaker designed for movement and boldness – each one proposed and shared with their peers an immersion into their own world. The universe of the DN8 was introduced to us by Kader Diaby4real, host of the evening, followed by the reinvented concept of the creative workshop by his colleague Pierre Bassene, the brand-new reinterpretation of the DN8 style by Rudy Larson, while Sidiki and Infrastructure Studio invited us to an immersive miniature car race. Meanwhile, Reussette took us on a culinary journey, still inspired by the DN8, and Shiiva accompanied by Rony and Shay by Schai made the store vibrate with an original musical performance, all captured through the lens of 73 shot. More than just an evening, "PAR - powered by DN8" was an invitation to rethink not only Nike’s iconic model but also creation, the sense of community, Paris, and its entire creative scene.