A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

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Uber published a list of the objects most lost by users

And the strangest, including an aquarium and a vial of Ozempic

Uber published a list of the objects most lost by users And the strangest, including an aquarium and a vial of Ozempic

We’re now connected 24/7, and we can talk to anyone at any time of the day or night. The food delivery driver can message us when they’re leaving the restaurant with our dinner, online stores can tell us the exact time our purchase will be delivered, and we can even know the status of a flight before reaching the departure board. However, not everything is predictable: if you’ve ever forgotten your bag in an Uber, you know well the feeling of panic when trying to track down the driver. The new Uber Lost & Found Index 2025 shares, through various rankings, the strangest and most common items passengers have left behind in the car over the past year. The report, currently covering only the United States, awards New York the title of most forgetful city and October 26th as the day when the most items were left behind in an Uber. Among the most commonly lost items are, of course, phones (in 2025 alone, it happened to 1.7 million users), keys, and wallets. Jokes aside, the report also serves as a helpful reminder: the platform offers a customer service specifically designed to recover lost items in an Uber, accessible through your account.

In the ranking of the fifty strangest items forgotten in Uber cars, there's a bit of everything. From a mannequin with hair to a Viking horn, from a Ghostbusters ghost trap to a chainsaw, it’s easy to guess that these are often parts of Halloween costumes. But when you read items like breast milk, a vial of Ozempic, and a DNA test kit, it's hard not to be surprised. Not everything is small either: the ranking also includes two mattresses, fifteen hookahs, an aquarium, a unicycle, a bouquet with one hundred red roses, a hoverboard and a mini fridge, a sewing machine, a taxidermy rabbit, and ten (live) lobsters. Two of the most interesting data points involve the number of Nintendo Switch consoles lost between Uber seats — over seventy in 2025 — and the time period when the most items were misplaced: during Mercury retrograde. Next year, we hope the Index will also include which zodiac signs are the most forgetful — our bet is on Gemini.