KIWI Vapor celebrates art and technology at the 2025 Design Week

During Design Week 2025 in Milan, from April 7 to 13, KIWI Vapor, the first brand in Italy in the e-cigarette sector, will take center stage with an extraordinary event in the heart of the Tortona District, at Via Tortona 10. This event will be a unique opportunity to discover the world of KIWI, known for innovation, high technology, and the practical design of its products, but also to immerse oneself in a sensory experience that blends art and technology. KIWI Vapor was founded in 2019 thanks to the vision of Vapour International, which launched the first KIWI Starter Kit on the market. In a short time, the brand gained a solid position both in Italy and internationally, now distributed in 55 countries and over 45,000 points of sale. With over 65 global partnerships, KIWI has continuously expanded its offerings, becoming a leader in the e-cigarette sector. The young CEO, Mattia Sparacino, leads the brand with passion, always committed to ensuring the highest technological and safety standards. This year’s event, taking place in the vibrant setting of Design Week, is not only an opportunity to unveil the new KIWI GO+ Mini e-cigarette but also to explore concepts of design, energy, and lightness through interactive art installations.

The exhibition journey of KIWI Vapor revolves around three impactful art installations designed to engage the public in an immersive journey through art, technology, and design. Each installation explores themes that reflect the core features of the new KIWI GO+ Mini device, creating a narrative thread that connects the product to its user experience. The first installation, Energy Unleashed by Andy from Bluvertigo, transforms a completely white room into an explosion of fluorescent colors. A mysterious button labeled “Don’t press” invites visitors to interact with the environment. At a touch, the room comes to life as the fluorescent colors light up, revealing the phrase "Energy Unleashed", a clear reference to the powerful and consistent energy powering the KIWI GO+ Mini’s battery. The hidden energy expressed by the artist through light and color draws a clear parallel with the energy stored in each refillable Pod, always ready to deliver a continuous, uninterrupted experience—just like the KIWI GO+ Mini device.

The second installation, Reflections of Flavor by John Blond, invites visitors to explore taste perception through a multisensory experience. Located inside a Mirror Room, the piece creates an infinite space of reflections, with mirrored walls that multiply perception. At the center of the room, eight buttons represent the new KIWI Pod flavors, and each one activates a digital animation inspired by the artist’s iconic style. Each animation brings to life a vortex of colors that reflects the intensity and variety of KIWI Pod flavors. At the room’s center, a neon sign reading "Savor the Flavor" floats among the reflections, creating a play of lights that celebrates the sensory experience of vaping. John Blond’s work not only explores the visual perception of taste but also its essence, making each puff of KIWI a unique and personalized experience. The installation plays with the concept of reflection, just as the KIWI GO+ Mini reflects the variety and quality of flavors, offering an experience that deeply stimulates the senses.

Finally, Lost in Puff Paradise by Alvin transports visitors into a dreamlike world suspended among clouds, evoking the feeling of lightness delivered by every puff of the KIWI GO+ Mini. The installation is inspired by the 1000 Puffs the device can deliver, transforming the concept of lightness into a surreal environment. Alvin reinterprets his famous work "Sky is the Limit" by painting a melting heart on the wall, symbolizing boundless desires. The color expands and blends with soft cloud-shaped cushions, creating a dreamy atmosphere where every movement becomes part of an escape experience. At the center, a neon sign reading "Lost in Puff Paradise" invites visitors to lose themselves in a world of freedom and lightness—just like the KIWI GO+ Mini enables one to escape daily routines, offering moments of pure pleasure with every puff.

The art installations perfectly integrate the concepts of energy, lightness, and flavor, which are also the central themes of the new KIWI GO+ Mini device. The inexhaustible energy powering each puff of this device is represented in Andy from Bluvertigo’s installation, while the lightness and euphoria of each vaping moment are explored in Alvin’s work. Finally, the flavor experience—a crucial aspect for vaping users—is celebrated in John Blond’s installation, which transforms taste into a unique visual and sensory experience. Each work, while being a standalone artistic experience, connects to the product through a common thread expressing the core values of KIWI, such as practicality, quality, and innovation, making the device not only a technological product but also a design object that stimulates the senses. KIWI Vapor’s event at Design Week is a unique opportunity to dive into a multisensory experience that explores how art, technology, and design can come together to offer something truly innovative. In addition to the art installations, each day will be animated by live DJ sets, with a lineup including artists such as Alvin, Elasi, Turbojazz, and La Stryxia, who will create a vibrant and engaging atmosphere. Moreover, visitors will have the chance to enjoy an exclusive experience thanks to the collaboration with Santero, which will offer a curated drink experience to enrich the event’s atmosphere. Don’t miss the chance to discover the KIWI The +mini Experience from April 7 to 13 and explore how technology and art can merge to create an experience that not only surprises but also inspires.