Here's what went down at the DONE! event at nss edicola

On March 13, DONE! and nss edicola collaborated for a unique event. The two brands gathered in Piazza Bruno Buozzi at nss edicola to celebrate the launch of the new MINI >EAST+WEST< and bring their respective communities together. In a moment of special celebration and sharing, brand enthusiasts and friends had the opportunity to spend time together to the sounds of a special DJ set by Garon/Miro, while also discovering a fanzine dedicated to the collaboration. The star of the event was the MINI >EAST+WEST<, representing the smallest version of DONE!'s backpack. Thanks to its versatile format, it is designed for people who are always on the move and need a compact, lightweight accessory without compromising on aesthetics. These were the central themes of the DONE! and nss edicola event: streetwear, functionality, and community, combined with the brand’s overwhelming and charismatic energy.

The fanzine created by DONE! and nss edicola presented the collaboration with an innovative artistic direction. DONE!'s philosophy is rooted in the pursuit of innovation, pushing creativity beyond the limits of one's comfort zone. Through the production of bold designs, the brand aims to show that it is not interested in following fleeting trends, a sentiment confirmed by DONE!'s commitment to sustainability. Products like the MINI >EAST+WEST< backpack are made with recycled nylon through a sustainability partnership with Save the Planet. DONE!'s story is for the Planet, and the idea behind East+West is a project inspired by the backpack as a tool for travel and inner exploration. Through this new line, the brand chooses to celebrate differences and embark on a journey of sharing among people who are different and distant from each other. A common object like the backpack is reinvented, improved, infused with more personality, and finally, this week at nss edicola, it became the perfect occasion to bring a celebration to life. With the claim COMFORT ZONES DON'T MAKE ICONS, DONE! explains that to become an icon you have to step out of your comfort zone: to stand out, the brand is not content to follow the rulesThis is how the event by DONE! and nss edicola in Piazza Bruno Buozzi unfolded, as captured through the lens of Alberto Castellano.