Marshall x Awake NY, the Speaker that is a style statement

Some collaborations just make sense. Marshall and Awake NY prove to be as natural a match as a leather jacket over a white T-shirt: timeless and undeniably cool. The limited-edition Acton III speaker, born from this transatlantic union, is an aesthetic manifesto, a style statement, an accessory you place in your home like you would a collector’s sneaker. Angelo Baque, founder of Awake NY and former Supreme brand director, knows how to inject streetwear into everything he touches. With this collab, he applies to audio the same standards as he does to fashion: a bold visual identity, instantly recognizable. The black-on-black checkerboard pattern? A throwback to 90s urban prints. The blue light details? A nod to the neon glow of New York City nights. The juxtaposition of the Awake NY and Marshall logos? A signature as striking as a tag on a brick wall. This speaker isn’t just for listening to music. It’s designed as a fashion statement. It’s collectible, display-worthy, and tells a story.

A statement piece for your space

The objects around us say more about us than our own words. Buying a Marshall Acton III x Awake NY is about embracing an appreciation for underground cultures, the fusion of tradition and modernity, and design with character. This isn’t a speaker to be hidden in a corner. It’s a centerpiece, a sonic sculpture on a minimalist shelf. Marshall has always had a knack for making its speakers desirable beyond their sound performance. Awake NY takes it even further by turning them into it-bags for interior design. Could this be the new frontier of lifestyle? Choosing a speaker as you would a handbag or a pair of boots—according to the season, the trend, or your mood.

An immersive experience, down to the last detail

To accompany the launch of this collaboration, the two brands have curated a series of Live From Awake NY events, where emerging talents take over the decks. A way to remind us that design, like music, is all about shared vibrations. Available for pre-order since February 6 for €299, the Acton III Awake NY Edition is more than just a speaker. It broadcasts a state of mind. And maybe that’s the true definition of luxury?