Birkenstock continues to turn heads with its new edition of Tokio

Worn in both winter and summer, they need no introduction, yet never cease to surprise us by constantly reinventing themselves: the Birkenstocks. While the Tokio model (the famous clogs that took over Pinterest) was created nearly 40 years ago, designed by Karl Birkenstock himself, it returns today stronger than ever, but most importantly, more suited than ever to urban fashion and the needs of the city. Inspired by the unique influence of Tokyo in design and creativity, the Tokios were originally created to meet the needs of professionals – especially those working in the medical and hospitality sectors – at a pivotal time when Japan was emerging as an economic and cultural powerhouse. Today, this iconic design has made its way into the realms of contemporary fashion, shining just as it did back in 1987. The latest Birkenstock campaign is proof of this, perfectly illustrating the versatility of the suede clogs by following two creative personalities through a vibrant London.

Equally suited for both tarmac and the comfort of home floors, the Tokio Suede are showcased on the London concrete in a campaign that celebrates urban fashion, featuring Sirui Ma and Orion Johnson, a multidisciplinary artist and event creator. The lace-free suede clogs are mounted on the footbed that made Birkenstock famous, a key component developed by the brand to encourage a natural walking style. Unlike the Boston, the Tokio Suede features a heel strap for a more secure fit – a practical feature for those who spend their days standing. The high-quality suede upper complements the brand's iconic elements, adding a touch of sophistication to the clogs' "professional" design, bridging functionality, style, and modernity. As a tribute to the hustle of London, its culture and treasures, as well as to Birkenstock's heritage, which continues to make our lives more comfortable with style, the campaign leaves us with only one desire this cloudy February: to dive both feet into a pair of Tokio Suede and not take them off for at least a few months.

The TOKIO SUEDE are available at www.birkenstock.com and selected retailers.