PUMA running shoes created with AI

Two fearless designs, one shared DNA: PUMA presents the Inhale, together with the new Inverse created by AI, a bold progressive silhouette that defies the norm. The latest PUMA releases bring a progressive and futuristic approach to running, blending future inspiration and drawing from PUMA's rich past. The Inhale returns as an updated lifestyle silhouette, with the fearless attitude that defined it in the early 2000s. As part of the Cellerator family, it became known for CELL cushioning and performance-oriented design, while its bold lines, contours, and curves have earned it a cult following both on and off the track. First introduced in a yellow "Jute" colorway, the renewed version now comes in a striking black-and-red combination, with key updates such as a wider fit and a softer midsole to enhance comfort and fit. In 2023, the Inhale also became the favorite of PUMA collaborator A$AP Rocky, who chose the silhouette as the footwear for his inaugural collection, with a quick sellout and widespread popularity among fans.

The latest addition to the Inhale family is the PUMA Inverse. Created with the help of artificial intelligence and perfected by human craftsmanship, the Inverse takes inspiration from the retro Inhale but with a more rebellious and progressive touch. Its design is rooted in PUMA's heritage but paves new paths with features like the midsole cage, cushioning, and elegant overlays. The Inverse debuts with a red mesh upper, complemented by black and dark amethyst accents, reflecting the bold aesthetic of the Inhale. Building on the Inhale foundation, the Inverse, equipped with artificial intelligence, redefines cutting-edge design while sharing the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in the PUMA line.

The PUMA Inhale will be available from November 7 on PUMA.com, in flagship stores, and at selected retailers. The Inverse will debut in the United States on December 7, followed by a global release.