Design at affordable prices by Monoprix
9 new French designers for a capsule collection within everyone's reach
October 8th, 2024
“The beautiful at the price of the ugly” is the motto of the former brand Prisunic, acquired by Monoprix in 1997, which aimed to transform the way the French perceived and experienced furniture. While design was once reserved for an elite, Prisunic innovated by offering furniture and decorative items at accessible prices without sacrificing aesthetics or quality. Through collaborations with bold creators like Jean-Pierre Garrault, who made history with his polyurethane modular sofa, Prisunic made design tangible and present in the daily lives of many French families. Monoprix has maintained this tradition, reiterating each year to create capsule collections with trendy French and foreign designers at unbeatable prices. On December 4, 2024, Monoprix will unveil its new decor collection, a remarkable edition that brings together nine French designers to create everyday objects.
Among them are Benjamin Guedj, Pierre Gonalons, and the collective Uchronia, each offering their unique vision of contemporary furniture. Guedj, known for his 3D decor and playful approach, returns with lamps in delicious shapes and glossy-finished stools, directly inspired by the 1970s. Gonalons, on the other hand, merges Art Deco and retrofuturism in a series of chairs, side tables, and rugs with rich textures and pastel colors. Uchronia, a multidisciplinary collective, plays with shapes and materials, presenting cheerful and bold pieces, like a marble-style coffee table and a flower-shaped rug. These creations will be available starting December 4 in a selection of Monoprix stores and online, featuring a pop-up store in Paris, offering a preview of tomorrow's design.
This new collection reflects Monoprix's ongoing commitment to reconciling heritage and modernity. The reissue of iconic pieces like the lamps and stools by Jean-Pierre and Maryvonne Garrault, key figures of the 1970s, is complemented by contemporary creations from talents like Batiik Studio, whose aesthetic is inspired by Greek mythology, and Fleur Delesalle, who revisits soft, sculptural forms with subtle shades and chrome finishes. Through this collection, Monoprix not only offers functional furniture but also reaffirms its mission to make design accessible while providing exceptional objects that transcend trends.
In the spirit of Prisunic, the brand continues to innovate by capturing the zeitgeist and anticipating trends, thus offering a collection that will appeal to both design enthusiasts and the general public. It’s an approach where innovation meets nostalgia, where everyday objects become exceptional pieces, yet always accessible. With this new collection, Monoprix proves once again that design can – and should – be for everyone, transcending eras while never losing its brilliance. Monoprix continues to embed design into everyday life, but never into the ordinary.