BrewDog's Punk IPA celebrates the value of community with nss

In a Milan that is increasingly bustling, where young people are constantly seeking unique and high-quality experiences, in recent years a beer has emerged capable of bringing entire communities together, like at the events of nss edicola Milano Ci Vediamo! last week and Ti Odio Milano Ti Amo this spring. Strengthening the bonds between young people, the lifeblood of the city's social fabric, BrewDog's Punk IPA perfectly embodies their spirit of rebellion and innovation. The same, as the brand tells us, that has made the beer an iconic product in the historical evolution of craft beer.

Born in a modest garage in Ellon, Scotland, from the minds of James Watt and Martin Dickie, BrewDog's Punk IPA first saw the light in 2007. At the time, the two were dissatisfied with the industrial beer market, wanting to overturn the rules of the game and spread their passion for craft taste. Punk IPA marks the kickoff of BrewDog's history, a beer that is still the brand's flagship product. In a market dominated by industrial lagers, Watt and Dickie managed to introduce a beer that combines taste and quality in a surprising way, but not only that: with the launch of the BrewDog brewery, driven by the motto Craft Beer for the People, the two brewer-entrepreneurs truly managed to revolutionize beer production in Europe, revitalize the craft taste of hops, and cement their company's name in history.

One of the secrets to Punk IPA's great success is its ability to evolve and keep up with the times. Since 2007, the beer has never stayed the same, but has adapted to changes in taste of its founders and to new production techniques. With its 5.4% ABV, Punk IPA is a particularly aromatic and well-balanced beer, characterized by an intense golden color and citrus and tropical notes. In Milan, drinking BrewDog is not just about refreshing oneself, but sharing a pleasurable experience with friends and building community. The events organized by nss with the support of Punk IPA have become a reference point for young people who want to break the mold, moments of unity among Milanese talents and creatives that fully celebrate the spirit of connection of nss and BrewDog.

While Punk IPA continues to be the symbol of revolution, BrewDog never stops. Recently, Wingman made its debut among the company's offerings with the promise of establishing itself as a protagonist of upcoming Milanese events. Wingman is ready to win over young palates, offering another opportunity to come together and celebrate the passion for craft beer. BrewDog is more than just a beer; it is a movement, a philosophy of life that combines quality, innovation, and a spirit of rebellion. In Milan, thanks to the collaboration with nss, BrewDog's beers continue to cultivate dynamic and passionate communities, ready to embrace new challenges and novelties like the highly anticipated Wingman.