New Voiello campaign celebrates the pleasure of life through exceptions

Since May 26, Voiello has been on TV and all major digital platforms with "WITHOUT EXCEPTIONS 'A VITA NUN SAPE 'E NIENTE", a new communication campaign aimed at celebrating exceptions as the essence of the Neapolitan spirit. In Voiello's new story, it is precisely the exceptions that bring a surprising flavor to a daily life at risk of being overwhelmed by routine and standardization. Voiello thus takes us through a whole new perspective reflected in what the brand does best: its pasta and some of its most iconic shapes, such as La Gran Penna Ruvida and La Linguina Rigata, exceptions created by the Campanian brand to "invent pleasure in every moment".

In "WITHOUT EXCEPTIONS 'A VITA NUN SAPE 'E NIENTE", the beauty of Naples serves as the backdrop for the brand's unique story, featuring the neighborhoods of the city and their most evocative corners. The districts of Posillipo, Chiaia, Mergellina, and Rione Sanità are explored, showcasing the variety and beauty of each area. The commercial is accompanied by music from Liberato, whose song Partenope evokes strong feelings of Neapolitan belonging and identity, creating a perfect blend of tradition and modernity.

As Luciano De Crescenzo, a Neapolitan philosopher, writer, and director once said, "Naples is humanity's last hope", a place that, despite everything, manages to resist standardization and swim against conformist currents. In the new Voiello campaign, it shows how exceptions manage to fit into everyday life to bring that full enjoyment of life that we all seek. A pleasure that for Voiello comes through its products, made with 100% Italian Wheat and Bronze Drawing, and especially its unique and exceptional shapes like Gran Penna Ruvida and Linguina Rigata, protagonists of the commercials that will be released in the coming weeks.