Key events of Design Week not to be missed
Including welcome cocktails, debates, exhibitions, and new collections, all centered around design
Lifestyle
April 15th, 2024
April 15th, 2024
The most anticipated week of the year has finally arrived. From April 15 to 21, more than ever, Milan will offer opportunities of all kinds: welcome cocktails, debates, installations, exhibitions, and presentations of new collections - predominantly focusing on design - will be freely accessible. The most famous fashion houses are the main players of Fuorisalone 2024: while those like Moncler have chosen to focus solely on an installation that has all the credentials to be remembered in the years to come, others like Zegna have deemed it important to focus on numerous activations, ranging from takeovers to the debut of city initiatives. You can discover more information about all the events of Design Week by visiting the map curated by nss magazine.
Buccellati - Tahiti
The high jewelry Maison Buccellati presents the new Tahiti picnic baskets, a result of the collaboration with Patricia Urquiola. The new pieces enrich the famous Tahiti line, conceived in the 1960s by Maison Buccellati and characterized by refined silver and bamboo craftsmanship. The new articles are unveiled at the new silverware boutique of Buccellati Montenapoleone, located in the courtyard of Palazzo Gavazzi.
Prada - Prada Frames 2024 Being Home
As part of Design Week, Prada reinterprets the concept of space by launching a symposium named Bring Home. Through the installation, Prada aims to demonstrate that home not only represents comfort but also a true evolving refuge where socioeconomic norms are formed. Professionals from various fields will gather during the event, from Sunday the 14th to Wednesday the 16th at the Museo Bagatti Valsecchi in Milan.
RIMOWA - RIMOWA Café
La Marzocco, a leading company in the production of coffee machines, has announced a collaboration with RIMOWA, the iconic German maison specializing in luxury luggage. Together, the two brands have created La Marzocco RIMOWA Mini Line, a fusion of Italian and German design and engineering, reimagining the Linea Mini model with a series of custom components expertly crafted by artisans from the Officine Fratelli Bambi of La Marzocco. From April 15 to 21 at Spazio Maiocchi.
The most anticipated week of the year has finally arrived. From April 15 to 21, more than ever, Milan will offer opportunities of all kinds: welcome cocktails, debates, installations, exhibitions, and presentations of new collections - predominantly focusing on design - will be freely accessible. The most famous fashion houses are the main players of Fuorisalone 2024: while those like Moncler have chosen to focus solely on an installation that has all the credentials to be remembered in the years to come, others like Zegna have deemed it important to focus on numerous activations, ranging from takeovers to the debut of city initiatives. You can discover more information about all the events of Design Week by visiting the map curated by nss magazine.
Buccellati - Tahiti
The high jewelry Maison Buccellati presents the new Tahiti picnic baskets, a result of the collaboration with Patricia Urquiola. The new pieces enrich the famous Tahiti line, conceived in the 1960s by Maison Buccellati and characterized by refined silver and bamboo craftsmanship. The new articles are unveiled at the new silverware boutique of Buccellati Montenapoleone, located in the courtyard of Palazzo Gavazzi.
Prada - Prada Frames 2024 Being Home
As part of Design Week, Prada reinterprets the concept of space by launching a symposium named Bring Home. Through the installation, Prada aims to demonstrate that home not only represents comfort but also a true evolving refuge where socioeconomic norms are formed. Professionals from various fields will gather during the event, from Sunday the 14th to Wednesday the 16th at the Museo Bagatti Valsecchi in Milan.
RIMOWA - RIMOWA Café
La Marzocco, a leading company in the production of coffee machines, has announced a collaboration with RIMOWA, the iconic German maison specializing in luxury luggage. Together, the two brands have created La Marzocco RIMOWA Mini Line, a fusion of Italian and German design and engineering, reimagining the Linea Mini model with a series of custom components expertly crafted by artisans from the Officine Fratelli Bambi of La Marzocco. From April 15 to 21 at Spazio Maiocchi.
Gucci - Design Again
Design Again, this is the name of the project by the Maison during Fuorisalone 2024, will consist of the reinterpretation of five objects from a bygone era, with the aim of representing their iconic status through a contemporary lens. Design Again is an opportunity for Gucci's Creative Director to define the significance that iconography assumes, where the legacies of great design names and brands intersect. The golden age of Italian design has helped showcase Italian craftsmanship worldwide, through artisanal work and mass production. From April 15 to 21 at the Via Montenapoleone store.
Loro Piana - Loro Piana Interiors
Loro Piana Interiors pays tribute to the vision and work of Cini Boeri, in the year marking the centenary of her birth and the founding of Loro Piana. The Silk Courtyard hosts an installation designed in collaboration with the Cini Boeri Archive dedicated to the Arflex furnishings designed and presented by the designer with exclusive fabrics from Loro Piana Interiors. Throughout Fuorisalone 2024 at the Silk Courtyard, in Via della Moscova 33.
Moncler - An Invitation To Dream
In the framework of Fuorisalone 2024, Moncler presents An Invitation To Dream. Curated by Jefferson Hack, An Invitation To Dream brings together some of the brightest creative minds of today, from Daniel Arsham to Isamaya French, Laila Gohar, Jeremy O. Harris, Francesca Hayward. For the first time in its history, Stazione Centrale will be transformed into a vast artistic space open to the public showcasing the words and portraits of this special cast. From April 15 to 21.
ZEGNA - Born In Oasi Newsstand
ZEGNA transforms its headquarters on Via Savona into an exhibition inspired by the Zegna Oasis in the heart of Milan's design district, aiming to introduce visitors to the story of Born in Oasi Zegna through a series of imaginary spaces celebrating the brand's unique heritage. All visitors will receive a limited-edition tote bag with exclusive illustrations from the book. In addition to Born Oasi Zegna, the flagship of Italian entrepreneurial spirit has selected the Rizzoli store in Galleria Vittorio Emanuele II for a window takeover, honoring those who purchase at least one item with a limited edition shopping bag. The takeover strategy has also been chosen to adorn the global store at Via Montenapoleone. In doing so, the brand combines the story of Born in Oasi Zegna with a traditional marketing operation. Ready to be amazed by ZEGNA's store windows during strolls down Milan's lavish shopping street?
ZEGNA - Born In Oasi: book launch and exhibition
To celebrate the launch of the book Born in Oasi Zegna, a grand saga from the foundation of the maison in 1910 to the present day, Zegna has created a trio of unique experiences: an exhibition at the Zegna Headquarters, a playful experience at the Rizzoli bookstore, and a dedicated stand in Via dei Giardini di Montenapoleone.
This year, Zegna also reimagines the flowerbeds of Piazza Duomo, a project in partnership with the Municipality of Milan that will see the maison curate a new chapter for the city's central square over the next three years. The design of the space in front of the Duomo, revealed for the first time during Design Week, is inspired by environmental responsibility philosophy.
Fuorisalone - Materia Natura
Materia Natura is the theme of Fuorisalone 2024, a significant opportunity to explore and discover the multiple dimensions in which nature can manifest itself as a source of inspiration, design material, and guide for a sustainable future. The theme will transform into Materia Natura: Conversations with Portanuova, focusing on an immersive site-specific installation in the heart of Gae Aulenti. From April 14 to 21, visitors will have the chance to experience a direct interaction with the POV artwork and engage in dialogue with the theme, responding to four questions designed for the Fuorisalone audience, continuing a path of discussion and exploration initiated with conversations at the Brera Design Apartment featured in a limited edition booklet.
Bottega Veneta - On The Rocks
Bottega Veneta, during Milan Design Week, presents On The Rocks, an installation inside Palazzo San Fedele in collaboration with Cassina and Fondation Le Corbusier. The installation will be open to the public from April 16 to 20 and will include a selection of the special edition of Le Corbusier's LC14 Cabanon tabouret. At the Winter 24 fashion show in February, Bottega Veneta engaged Cassina for the seating, featuring a special edition of Le Corbusier's LC14 Cabanon tabouret, in close collaboration with Fondation Le Corbusier. The stools feature a special burnt wood finish, inspired by a traditional Japanese technique.
Bottega Veneta - On The Rocks
Bottega Veneta, during Milan Design Week, presents "On The Rocks," an installation inside Palazzo San Fedele in collaboration with Cassina and Fondation Le Corbusier. The installation will be open to the public from April 16 to 20 and will feature a selection of the special edition of Le Corbusier's LC14 Cabanon tabouret. At the Winter 24 fashion show in February, Bottega Veneta engaged Cassina for the seating, featuring a special edition of Le Corbusier's LC14 Cabanon tabouret, in close collaboration with Fondation Le Corbusier. The stools feature a special burnt wood finish, inspired by a traditional Japanese technique.
Dolce&Gabbana - DG CASA
Dolce&Gabbana takes advantage of the new edition of Fuorisalone to inaugurate the second chapter of the Gen D Project. It represents an evolution of the first chapter and stems from the precise desire of Domenico Dolce and Stefano Gabbana to translate into the field of interior design the same openness to the future that they have demonstrated over the years by actively supporting the talent of young designers. The essence of the project, which lies in creating a cultural bridge between the selected designers and the ancient wisdom of Italian craftsmanship, allows them this time to experiment with the blend of Italian tradition and the manufacturing realities of their home countries. Designers from around the world have been selected by curator Federica Sala. The exhibition will be open to the public from April 16 to 21 from 10:00 am to 7:00 pm, upon registration on the Dolce&Gabbana website. With the second chapter of Gen D, Domenico Dolce and Stefano Gabbana confirm their support for emerging creatives. Curator Federica Sala has selected a group of emerging designers from every corner of the world to present their work, a unique opportunity where new connections are formed between Made in Italy craftsmanship and international manufacturing realities.
Google - Making Sense of Color
Making Sense of Color, by Google Design Studio and Chromasonic, is an immersive experience that explores the qualities of color through the use of sound and light. The installation is a multi-room journey that guides the visitor through a rich experience of shifting sounds and spatialized illuminations. At the core of the project is the transformative power of color narrated through audio-visual synesthesia.
Issey Miyake - Fold and Crease opening cocktail
Together with the Dutch collective We Make Carpets, the Japanese fashion house Issey Miyake participates in Design Week with several installations. Named Fold and Crease, the project takes inspiration from the collective's practice of using everyday objects and the brand's famous "pleats" to create new forms with ordinary materials.
Missoni - Roda Outdoor
This Design Week, Missoni invites brand enthusiasts to explore the outdoor exhibition Roda Outdoor - En Plein Air. The luminous installation takes the form of an island to showcase all the new developments of the Missoni - Roda Outdoor project through the use of reflective stones and crystals.
Acne Studios par Frédéric Malle
The Swedish house Acne Studios celebrates the launch of its olfactory collaboration with the fragrance brand Frédéric Malle in an event dedicated to pleasure. On April 17, guests can enjoy a cocktail and get a preview of Acne Studios' first fragrance, a romantic combination of pastel colors and enveloping notes.
Seletti - Design Pride
Seletti invites Design Week participants to celebrate freedom, creativity, and fun. For the seventh consecutive year, the Design Pride event by the brand will color Milan for a full day with an immersive and exhilarating party that starts in Piazza Affari and moves through the city center. With a final party organized by Save The Duck, this event promises to be one of the most exciting of Fuorisalone.
Seletti - Design Pride
Seletti invites Design Week participants to celebrate freedom, creativity, and fun. For the seventh consecutive year, the Design Pride by the brand colors Milan for an entire day with an immersive and exhilarating party that starts from Piazza Affari and moves through the city streets. With a final party presented by Save The Duck, this year's event promises to be one of the most exciting of Fuorisalone.
Woolrich Orama - Panel Conversation
In collaboration with Wanderlust Vision, Woolrich invites you to the presentation of Orama, the new book exploring the brand's archive. In a panel talk led by Tudor Laurini, Luca Ricci, and Nicolas Barosi, you'll have the opportunity to delve deeper into Woolrich's history and its latest developments.
VAN ORTON x 24Bottles - Eyes On Future: looking at the invisible
Eyes On Future: looking at the invisible by Van Orton invites Design Week visitors to Milan's first indoor playground for a discussion on environmental degradation, inequalities, social injustices, and mental health. Visitors can also discover the collaboration water bottles with 24Bottles at the brand's Corso Vittorio Emanuele store, accompanied by calligraphy specialist Bonora Brothers who will handle personalization.
Etro - Etro Home Interiors
The new collections of Etro Home Interiors and Etro Home Collections will be presented at Salone del Mobile 2024 in the new Pavilion 15 at Rho Fiera. Alongside them, Quiltana will be introduced, a new armchair with soft lines wrapped in Etro's Gobelin floral fabric from the archive. To celebrate the launch, Etro has set up a special installation in the heart of Milan, in boutiques and in the space at Via Pontaccio.
