IDEA's books and merch have just landed on nss store

In the world of fashion and publishing, IDEA is an institution that does not go unnoticed. On the streets of European capitals as well as on the coolest coffee tables, the baseball caps and art books produced by the London platform have accumulated hundreds of thousands of fans. From now on, the most beloved articles are also available on nss store, an unexpected collaboration between two brands that have made slogans a distinctive feature. Today, nss J'Adore Napoli, Ti odio Milano Ti amo, and IDEA articles I don't work here,  I'm the DJ, and Winona find themselves under the same roof, inaugurating nss's role as official retailer of the English brand. In addition to the iconic WINONA caps and bag, IDEA has decided to entrust nss with the Winona Photo Booth t-shirts, already sold out in Europe. Among the books proposed are the new releases Winona by Robert Rich, a collection of Polaroids of the American actress taken during the '90s, and Roseland by Glen Luchford, the book by the photographer who captured Kate Moss at the peak of her career in New York in the Naughties.

Regarding the new partnership with nss, IDEA founder David Owen commented: «We really like Italy, we particularly love the history of fashion and streetwear. We tend to like people who dress with style but also to properly express their more individual character. As a company, IDEA is not so autocratic though - we don’t seek to takeover anywhere and tell anyone what to wear or what books to read - we are most happy to be filtered through other local companies and stores that have their own ideas and business plans. nss has a natural visual style and way of talking to customers that will present IDEA in the most befitting manner. IDEA and the artists it works with always have something to say. Our merchandise, whether hats or shirts or bags, is always communicating something. These messages; I DON’T WORK HERE, for example, or just simply WINONA, then allow our customers and the people who wear them to communicate to others. nss is doing a similar thing, it is properly connecting with an audience through its products. IDEA and nss are a good fit like that. Both companies are, to use a very strange word in this context ‘chatty’».