How does the new 'Ferragni law' announced by Meloni work?

During an episode of Quarta Repubblica, the program hosted by Nicola Porro that airs on Rete Quattro and addresses current affairs and politics, Giorgia Meloni announced the imminent discussion of a new law in the Cabinet on Thursday. It is the Ferragni law, a regulation on the transparency of charity that aims to prevent a case similar to the one involving the well-known influencer and entrepreneur Chiara Ferragni and Balocco. Following the incident, Chiara Ferragni was sanctioned by the Antitrust for deceptive advertising: a case that not only created a delicate precedent but also raised awareness among the public, politicians, and institutions on the subject. The Prime Minister stated on Quarta Repubblica: «The incident has shown that there is indeed a gap in terms of transparency in the regulations of commercial activities that also have a charitable purpose. Intentional or not, it's something that can happen.»

Therefore, to address this significant issue, the draft law to be discussed in the Cabinet will primarily concern commercial activities, including those for charitable purposes. This proposal will specify that the packaging of the products sold must indicate the recipient of the funds, how they will be used, and the precise amount that will be allocated for charitable purposes. This measure seems to be a response to the concerns raised by the Antitrust regarding the lack of information on the labeling of the dessert associated with Chiara Ferragni: it stated that purchasing the product did not contribute to the donation, which had been made about a month earlier (of only €50,000). The legislation in question will not be officially named the "Ferragni law," even though it stems from the Balocco scandal, followed by other incidents related to the image and actions of Chiara Ferragni that will be subject to analysis by authorities.