Italo Lupi has died, farewell to the graphic designer who created Miu Miu's logo

Italo Lupi, the Sardinian architect and graphic designer whose artistic signature made some of the world's most famous timeless logos, such as Miu Miu and Fiorucci, passed away last night. Born in 1934 in Cagliari and having moved to Milan at a very young age to study at the Polytechnic, he began his career in the world of architecture in the 1960s, joining the Rinascente development office team alongside Mario Bellini and Roberto Orefici. In the 1970s he made his debut in publishing, working for Abitare and Domus as a collaborator, art director and editor. In addition to having designed the logos for Miu Miu and Fiorucci, he also designed those for Cinelli and BBB Bonacina. 

His work has spanned different artistic fields, from fashion to the design of urban and museum furniture. His collaborations include the Palazzo Grassi in Venice, the Scuderie Papali and the Quirinale in Rome, the World Ski Championships in Cortina and the 2006 Winter Olympics in Turin. His career has been rewarded with three Compassi D'Oro, the oldest and most authoritative award in the design sector, and his achievements have been recognised all over the world, from London to Prague and from Los Angeles to Berlin, having received internationally renowned awards in each of these cities. One of his most famous quotes explains his working method, a constant search for simplicity of forms and their immediacy. «The objectives must be clarity and hierarchy. To make the reader able to understand instantly, you need a hierarchy that starts with an extreme synthesis.»