Bulldog Gin returns to be the main protagonist at Milan Fashion Week

What do fashion insiders drink during Fashion Week? It's simple, really: Bulldog Gin. From the eagerly awaited previews to the most coveted afterparties, from innovative shows to DJ sets that go late into the night, the fun that took place this weekend during Milan Men's Fashion Week was co-signed Bulldog Gin, the spirits and lifestyle brand that this week reconfirmed its long-standing partnership with the world of fashion and luxury in grand style. Fashion Week represents a unique opportunity for the entire fashion system to unearth the industry's latest artistic innovations, and Bulldog Gin's signature is the only real constant now firmly rooted in the event's programming. Choosing to support brands with an imagery similar to its own, namely notoriously spectacular and bold, in these last days of Fashion Week Bulldog Gin was the protagonist of Dsquared2's afterparty on Friday night, immediately after the brand's fashion show, and then on Sunday at the Apollo club alongside JW Anderson, during a party curated by nss.

In addition to retaining a recognisable flavour, complex by nature but perfect for adding body to drinks amidst spicy and citrusy botanical notes, Bulldog Gin's distinctive eye-catching design adds a key element to the Fashion Week parties thanks to its essentially dark aesthetic, a direct reference to the colour of the night and the undeniable elegance of the colour black. The participation of the spirits brand in the Milan nightlife this weekend reinforced the narrative of the collaboration by continuing its evolution, following a curated and organic approach with which Bulldog Gin's stylistic codes made their disruptive entrance into the notoriously exclusive world of fashion. Now that this Milan Men's Fashion Week draws to a close, the lifestyle brand is preparing with great anticipation for the next edition in September, which will also be full of new and impactful projects by Bulldog Gin.