BMW and Kith's second chapter
Two vehicles and an apparel collection created by Kith for BMW
October 11th, 2022
Kith and iconic automotive brand BMW resume their collaboration for the second time to create a multifaceted experience, culminating in a special auction at Sotheby's, the world's premier destination for art and luxury.
The year 2022 marks two major milestones for BMW's 50th anniversary: the first is the debut of the brand's first electric concept car, and the second is the launch of BMW M. These two milestones serve as the starting point for the creation of a luxury auction and for writing the second chapter with Kith. The project includes the introduction of two BMW vehicles, one vintage and one modern, redesigned by Kith founder Ronnie Fieg, as well as a collection of clothing and accessories created by Kith for BMW.