The italian aesthetics in "La Dolce Vita" by Fedez

La dolce vita is the title of the new song by Fedez, Tananai and Mara Sattei. And, if the ironic lyrics and twist sound weren't explanatory enough already, the single really aims to become this summer's catchphrase. The unreleased trio not only winks at the ritual of beach parties, sunshine and perpetual heat, but also draws on the lifestyle imagery of the Italian 1960s. More or less carefree as it may be, the vibe is built around a vintage effect entrusted also and especially to effective styling of the outfits featured in the video clip. Indeed, Fedez, Tananai, and Mara Sattei wear Gucci outfits that, ranging from print suits to white tank tops paired with Bermuda shorts, end up amplifying the concept of the Italian 60s aesthetic.

Tananai also wears exclusive outfits from the anticipated collabo with adidas, including adidas x Gucci Gazelle sneakers and side-striped button-up. Shot on the beaches of Rimini, the video was directed by Olmo Parenti and produced by D.Whale. Different stylists for the singers instead: Giulio Casagrande for Fedez, Nick Cerioni for Tananai and Simone Furlan for Sattei. But iconic details such as the portable refrigerator, jukebox and Lambretta scooter also contributed to the 60s atmosphere. The result is a postcard that would feature the very beginning of the text «life, without love, you tell me what life is».