The Revolve Festival was a disaster

What just ended was the first of two weekends of Coachella, the music festival in California that returned this year after a long break dictated by the pandemic. But despite the triumphant videos of the live performances of the artists in the line-up, someone didn't exactly live the dream weekend they had planned: the participants of the Revolve Festival. Organized by the homonymous e-commerce, the event was supposed to be a paradise for those who, after paying $2000 for a ticket, expected to live a totally "Instagram friendly" experience, made of live concerts, guests such as Kim Kardashian and Kendall Jenner and, of course, a trip to Coachella through a series of shuttles that were supposed to transport guests from one location to another. Something, however, went wrong since between Saturday and Sunday TikTok was slowly filled with videos and testimonials of what someone compared to the Fyre Festival, the music festival that became famous in 2017 for the huge flop caused by the bad organization and that, in many ways, has seen in Revolve a worthy opponent.

Tiktoker Averie Bishop, for example, told of not even being able to get to the festival due to the lack of space on the buses that were supposed to take her to Revolve, telling of dangerous conditions for the many people left under the California sun in a total lack of organization. After waiting a few hours, she recounted on TikTok, she then decided to turn back. Hannah Kosh, another tiktoker present at the event, also spoke of very long waits in the sun, telling of seeing more than one person pass out due to the heat in what another participant present at the event called "Black Mirror IRL." «Wow the Revolve festival at Coachella was the MOST unorganized event I’ve ever gone too» Chris Mangos wrote on Twitter. «They had ppl waiting outside in the heat with no water, there was no data to even call a Uber to leave. I was sitting in line for 3 hours.» The story was later confirmed by Joseph Kapsch, a journalist from Los Angeles Magazine, who in a series of tweets reported some information about what went on in La Quinta, the location of the event in California.

Born with the intention of "celebrating life," the Revolve Festival turned into a little nightmare whose story has been amplified especially thanks to the efficiency of a social network like TikTok. If in 2017 the disaster of the Fyre Festival had been told a few weeks later than the events unfolded, in this case the testimonies arrived in real time helping to fuel the narrative around what, in all likelihood, will be the last edition of the event organized by the e-commerce founded by Michael Mente and Mike Karanikolas.