![The ‘no-buy challenge’ has won over Gen Z This is what it is and how to start](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/41668/no-buy-trend-cover-1.webp 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/41668/no-buy-trend-cover-1.webp 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/41668/no-buy-trend-cover-1.webp 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/41668/no-buy-trend-cover-1.webp 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/41668/no-buy-trend-cover-1.webp 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/41668/no-buy-trend-cover-1.webp 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/41668/no-buy-trend-cover-1.webp 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/41668/no-buy-trend-cover-1.webp 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/41668/no-buy-trend-cover-1.webp 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/41668/no-buy-trend-cover-1.webp 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/41668/no-buy-trend-cover-1.webp 2560w)
Articles related to sustainable
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Maison Margiela changes its production habits, without cruelty but always with style
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The minds behind Merazine, the app that's reinventing shopping for Gen Z
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Agreement on more sustainable denim arrives in France
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The great recycled gold debate
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The cultural impact of the afghan coat
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The new frontier of hi-tech upcycling in Milan
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What terms make consumers believe they're buying sustainable?
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Rayon Vert x Vitelli unveil the 'Be Barefoot' capsule collection
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The New Balance MADE Responsibly 998 created with waste materials
![Does streetwear really care about sustainability? Very few brands of this industry can boast truly green business models](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27655/nss-magazine-streetwear-brands-green.jpg 2560w)
Does streetwear really care about sustainability?
![A short vocabulary of sustainability The terms and definitions you need to know to truly understand 'sustainable fashion'](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27639/nss-magazine-earth-day-vocabolario-cover.jpg 2560w)
A short vocabulary of sustainability
![Our Legacy Work Shop x Stüssy latest collection Summer essentials made with upcycled fabrics](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27457/nss-magazine-stussy-our-legacy-cover.jpg 2560w)
Our Legacy Work Shop x Stüssy latest collection
![The brand turning DIY fashion into a cookbook ADIFF wants to make the fashion industry more ethic and accessible for all](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27055/nss-magazine-adiff-cover-2.jpg 2560w)
The brand turning DIY fashion into a cookbook
![IKEA's next circular hub will be in Milan The second-hand program of the Swedish giant lands in Italy](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26646/nss-magazine-ikea-milano-cover.jpg 2560w)
IKEA's next circular hub will be in Milan
![DROMe's contemporary and sustainable uniform In the UPCYCLED project, the Italian brand uses old and vintage fabrics to design blazers and skirts](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26594/nss-magazine-drome-upcycled-fw-21(1).jpg 2560w)
DROMe's contemporary and sustainable uniform
![5 brands spotted at White Sustainable Milano to keep an eye on A new dawn for sustainable fashion](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26472/nss-magazine-wsm-cover-3.jpg 2560w)
5 brands spotted at White Sustainable Milano to keep an eye on
![KIDSOFBROKENFUTURE and Flowe's Xmas video for a sustainable future “XMAS DINNER” is the ironic video with a very important message](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26215/nss-magazine-flowe-kobf-video-13.jpg 2560w)