![How fashion turned into merch From the end of subcultures to the hype culture aftermath](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39108/Nuovo-progetto-17.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39108/Nuovo-progetto-17.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39108/Nuovo-progetto-17.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39108/Nuovo-progetto-17.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39108/Nuovo-progetto-17.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39108/Nuovo-progetto-17.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39108/Nuovo-progetto-17.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39108/Nuovo-progetto-17.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39108/Nuovo-progetto-17.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39108/Nuovo-progetto-17.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39108/Nuovo-progetto-17.jpg 2560w)
Articles related to hype
![How fashion turned into merch From the end of subcultures to the hype culture aftermath](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39108/Nuovo-progetto-17.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39108/Nuovo-progetto-17.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39108/Nuovo-progetto-17.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39108/Nuovo-progetto-17.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39108/Nuovo-progetto-17.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39108/Nuovo-progetto-17.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39108/Nuovo-progetto-17.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39108/Nuovo-progetto-17.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39108/Nuovo-progetto-17.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39108/Nuovo-progetto-17.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39108/Nuovo-progetto-17.jpg 2560w)
![What will happen to sneakers now that the hype is over? A category in crisis but one that no one can do without](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/33614/LFW-SS19-PT-2-Sneaker-26.jpg 2560w)
What will happen to sneakers now that the hype is over?
![Will the tragedy of Astroworld change the future of hype? The eight deaths at last Friday's concert cast a heavy shadow on the world's most famous rapper](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/29611/cover(37).jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/29611/cover(37).jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/29611/cover(37).jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/29611/cover(37).jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/29611/cover(37).jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/29611/cover(37).jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/29611/cover(37).jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/29611/cover(37).jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/29611/cover(37).jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/29611/cover(37).jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/29611/cover(37).jpg 2560w)
Will the tragedy of Astroworld change the future of hype?
![How are luxury and streetwear brands perceived today? Lyst and nss present the Cartesio paper: a study on brand perception in the New Luxury market](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27349/nss-magazine-lyst-cartesio-report.jpg 2560w)
How are luxury and streetwear brands perceived today?
![What does the acquisition by VF Corp mean for Supreme? Supreme is dead, long live Supreme](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/25744/supreme-vf-corp-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/25744/supreme-vf-corp-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/25744/supreme-vf-corp-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/25744/supreme-vf-corp-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/25744/supreme-vf-corp-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/25744/supreme-vf-corp-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/25744/supreme-vf-corp-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/25744/supreme-vf-corp-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/25744/supreme-vf-corp-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/25744/supreme-vf-corp-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/25744/supreme-vf-corp-1.jpg 2560w)
What does the acquisition by VF Corp mean for Supreme?
![Will Air Dior mark the end of luxury streetwear? The arrival point of a journey that began in 2017 with Louis Vuitton x Supreme](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/24402/cover(207).jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/24402/cover(207).jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/24402/cover(207).jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/24402/cover(207).jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/24402/cover(207).jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/24402/cover(207).jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/24402/cover(207).jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/24402/cover(207).jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/24402/cover(207).jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/24402/cover(207).jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/24402/cover(207).jpg 2560w)
Will Air Dior mark the end of luxury streetwear?
![The best sneakers spotted at the THE EVENT in Ferrara The first Expo of sneakers, toys and Pop Art in Ferrara](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/20511/DSC-0854.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/20511/DSC-0854.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/20511/DSC-0854.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/20511/DSC-0854.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/20511/DSC-0854.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/20511/DSC-0854.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/20511/DSC-0854.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/20511/DSC-0854.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/20511/DSC-0854.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/20511/DSC-0854.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/20511/DSC-0854.jpg 2560w)
The best sneakers spotted at the "THE EVENT" in Ferrara
![Hype is Federico Schwartz's debute single A new project for Yalla Movement, the label founded by Jake La Furia and Big Fish](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/19655/hypesch-01.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/19655/hypesch-01.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/19655/hypesch-01.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/19655/hypesch-01.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/19655/hypesch-01.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/19655/hypesch-01.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/19655/hypesch-01.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/19655/hypesch-01.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/19655/hypesch-01.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/19655/hypesch-01.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/19655/hypesch-01.jpg 2560w)
"Hype" is Federico Schwartz's debute single
![Supreme SS18 1st online drop: the 10 most awaited items Here are the most hyped and requested items from the newyorker brand](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/15437/drop-1-supreme-ss18-cover.jpg 2560w)