![Why Hermès is targeting the Ivy League. Inside the simple but ingenious strategy that made the brand invincible](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38535/hermes-cover-tall.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38535/hermes-cover-tall.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38535/hermes-cover-tall.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38535/hermes-cover-tall.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38535/hermes-cover-tall.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38535/hermes-cover-tall.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38535/hermes-cover-tall.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38535/hermes-cover-tall.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38535/hermes-cover-tall.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38535/hermes-cover-tall.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38535/hermes-cover-tall.jpg 2560w)
Search results for target
![Why Hermès is targeting the Ivy League. Inside the simple but ingenious strategy that made the brand invincible](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38535/hermes-cover-tall.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38535/hermes-cover-tall.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38535/hermes-cover-tall.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38535/hermes-cover-tall.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38535/hermes-cover-tall.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38535/hermes-cover-tall.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38535/hermes-cover-tall.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38535/hermes-cover-tall.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38535/hermes-cover-tall.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38535/hermes-cover-tall.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38535/hermes-cover-tall.jpg 2560w)
![Chanel is also targeting the sneaker market So yes, mum-core it is](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/34128/CHANEL-COVER.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/34128/CHANEL-COVER.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/34128/CHANEL-COVER.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/34128/CHANEL-COVER.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/34128/CHANEL-COVER.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/34128/CHANEL-COVER.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/34128/CHANEL-COVER.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/34128/CHANEL-COVER.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/34128/CHANEL-COVER.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/34128/CHANEL-COVER.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/34128/CHANEL-COVER.jpg 2560w)
Chanel is also targeting the sneaker market
![Who are the 'Zillenials' and why they are the new target group for luxury brands A free zone between Millennials and Gen z with purchasing power](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/33736/zillennial.png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/33736/zillennial.png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/33736/zillennial.png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/33736/zillennial.png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/33736/zillennial.png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/33736/zillennial.png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/33736/zillennial.png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/33736/zillennial.png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/33736/zillennial.png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/33736/zillennial.png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/33736/zillennial.png 2560w)
Who are the 'Zillenials' and why they are the new target group for luxury brands
![Rihanna Becomes Latest Target of Nude Photo Leak Scandal Celebrity nude photos leaked online - Part 2](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/7593/rihanna-nude-photos-leaked-after-possible-icloud-hack-20140922220301.jpg 2560w)
Rihanna Becomes Latest Target of Nude Photo Leak Scandal
![Has your favourite brand contacted you? It's a scam Even fashion is targeted by online phishing](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40539/scam-cover-nss.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40539/scam-cover-nss.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40539/scam-cover-nss.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40539/scam-cover-nss.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40539/scam-cover-nss.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40539/scam-cover-nss.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40539/scam-cover-nss.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40539/scam-cover-nss.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40539/scam-cover-nss.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40539/scam-cover-nss.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40539/scam-cover-nss.jpg 2560w)
Has your favourite brand contacted you? It's a scam
![The Strange Case of Kinds Of Kindness A project with an unusual timing that does not have a specific target niche](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39047/nss-kinds-of-kindness-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39047/nss-kinds-of-kindness-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39047/nss-kinds-of-kindness-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39047/nss-kinds-of-kindness-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39047/nss-kinds-of-kindness-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39047/nss-kinds-of-kindness-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39047/nss-kinds-of-kindness-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39047/nss-kinds-of-kindness-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39047/nss-kinds-of-kindness-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39047/nss-kinds-of-kindness-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39047/nss-kinds-of-kindness-1.jpg 2560w)
The Strange Case of "Kinds Of Kindness"
![Marc Jacobs was bullied by a group of anti-fur activists The group claimed the attack and announced its next target](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39013/New-Project.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39013/New-Project.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39013/New-Project.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39013/New-Project.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39013/New-Project.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39013/New-Project.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39013/New-Project.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39013/New-Project.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39013/New-Project.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39013/New-Project.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39013/New-Project.jpg 2560w)
Marc Jacobs was bullied by a group of anti-fur activists
![A new penalty for attacks on works of art? An environmental campaigner targets a Monet painting to denounce climate change](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39006/Monet-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39006/Monet-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39006/Monet-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39006/Monet-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39006/Monet-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39006/Monet-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39006/Monet-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39006/Monet-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39006/Monet-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39006/Monet-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39006/Monet-cover.jpg 2560w)
A new penalty for attacks on works of art?
![A new environmental offensive hits Claude Monet's Le Printemps After having targeted the Mona Lisa, a new work of art suffers an unexpected attack](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/37760/Nuovo-progetto-25.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/37760/Nuovo-progetto-25.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/37760/Nuovo-progetto-25.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/37760/Nuovo-progetto-25.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/37760/Nuovo-progetto-25.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/37760/Nuovo-progetto-25.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/37760/Nuovo-progetto-25.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/37760/Nuovo-progetto-25.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/37760/Nuovo-progetto-25.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/37760/Nuovo-progetto-25.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/37760/Nuovo-progetto-25.jpg 2560w)
A new environmental offensive hits Claude Monet's "Le Printemps"
![Are designer suitcases the new grail? From Rimowa to Gucci, luggage brands are targeting Gen Z and Millenials](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/36088/Nuovo-progetto-2023-09-12T161504-107.jpg 2560w)
Are designer suitcases the new grail?
![The Nike Go FlyEase release was the latest failure of the sneaker culture A sneaker designed to be inclusive which become the target of bots and resellers](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/27916/cover(76).jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/27916/cover(76).jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/27916/cover(76).jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/27916/cover(76).jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/27916/cover(76).jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/27916/cover(76).jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/27916/cover(76).jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/27916/cover(76).jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/27916/cover(76).jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/27916/cover(76).jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/27916/cover(76).jpg 2560w)
The Nike Go FlyEase release was the latest failure of the sneaker culture
![Olly wins the Sanremo Festival 2025 We are only interested in Lucio Corsi and Topo Gigio](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/42260/olly-sanremo-canzone.webp 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/42260/olly-sanremo-canzone.webp 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/42260/olly-sanremo-canzone.webp 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/42260/olly-sanremo-canzone.webp 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/42260/olly-sanremo-canzone.webp 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/42260/olly-sanremo-canzone.webp 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/42260/olly-sanremo-canzone.webp 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/42260/olly-sanremo-canzone.webp 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/42260/olly-sanremo-canzone.webp 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/42260/olly-sanremo-canzone.webp 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/42260/olly-sanremo-canzone.webp 2560w)
Olly wins the Sanremo Festival 2025
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The ultra-luxury segment is thriving
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Will AI change the future of dating apps?
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Is cyberbullying still a pressing issue?
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Fifteen years without Alexander McQueen
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5 key moments from Kendrick Lamar's Superbowl show
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