Interview to A Vision Of's creators

Has he been on Instagram are shared YEEZY’s photos and other items or accessories, desire of many, customized. But who are the creators of this? We met them, their names are Yaya and Michael and they are very young. We asked them some questions to share with you their point of view!

Do you have your vision, such as the brand name suggests, and you want to break the mold. What is the vision of the current fashion scene, and how you want to subvert it?

First we greet and thank the editorial staff of nss for this opportunity. We are people who reflect a lot, and we want to start with one thought: today the fashion is too "fast", the brand creates clothes according to the demand of the stores, customers, and in this way you end up launching collections that have only apparently something "new". When a brand becomes too commercial you lose your sense of fashion, the great designers of the past had the power to imagine "lifestyles", not just clothes. We believe that we must carefully distinguish the roles within a brand, creative people should have the tiller in his hand, and enhance the business of creative ideas. In some brand creative they can not express themselves because they are limited by the short time that this trade. You can not put stakes on creativity, art, history, music, culture, because fashion is a combination of all these things. Better to do two collections and churn out brilliant products, which make four to churn out mediocre products. As for our vision, the key word is "innovation", innovation is a term that makes the difference in any industry, and is the only way to stand out, to get noticed. Our vision is to combine two distant worlds, which in time are increasingly approaching pià, luxury and streetwear. The innovation is to imagine "COLLABORATION IMPOSSIBLE part", we would like to SPECIFY we are not abusing renowned brands to make money, but we are doing a favor to the fashion world, we are launching a message, the collaborations between giants of the luxury and of the giants streetwear / sportswear would be a very potent cocktail. These partnerships allow customers to have an alternative, a product that perfectly contains the two worlds without being too partisan. Just take a look at the past, Balmain or Kenzo X HM and HM, the perfect mix that made sold out in all stores.

To design something together you have to be related, at least with regard to the personal taste and ideas? You when you got to be, and when you understand that you could be a marriage successful?

Let's say it all started this summer via Instagram, I (Yaya) I was in Lugano and Michael was in Miami. Some look on his profile Instagram and wrote, we started talking, to confront and soon we both realized that our ideas amalgamated perfectly. What unites us is the desire to make a difference despite his young age, we were quickly agreed that we young people with our ideas we have to build the future. When we understand to be a winning combination ?! These are things that are perceived. We have passed in less than two months, from speaking to put into practice all that we thought, and here we are now. The concept that we are carrying out is a clear concept, and in fact we are receiving a lot of praise from all over the world. And that we like, as we define two creative and receive compliments on your creativity he pushes us to move forward.

How do you choose the products to be customized? Tell us step by step how customized your products and especially how long it takes to do it.

As for the sneakers we consider models that have high demand in the world, once you have chosen the model we analyze the designer's archives to which we want to inspire. I say designer brand and not because in our case, we were very inspired by the genius of Alessandro Michele, who was able to revive Gucci making it closer to the present generation, more colorful, magical. Once you have chosen the element that we want to combine with the sneaker, we consult among ourselves, and then with our name Marco Sollazzo chart, which is also very young (only 16 years), we realize the project in about a few hours through Photoshop, and then we send it to our artist then creates the physical shoe, which can be hand-painted or embroidered patches. As for the leaders, we try to recreate graphics that highlight the identities of the brands that we are going to choose, and even here, once a prototype graphically realized, we realize the physical product. The leaders realize them in Italy, the "Made in Italy" for us is a priority, precisely in order to respect the places of production of the luxury brands. In recent months also launch the first customized accessories, very limited version, we need to show that we can mix anything in order to have "new" products that have an identity further.

Matters most in your creations the aesthetics or the message, and above all, what message do you try to convey through your products?

For us, the concept is first product, we are convinced of the fact that people should fall in love with the idea first, and then the product. The ideas are the ones that get to the heart and stimulate the mind, once you manage to get a person to these two points, the aesthetics become just a means of communication. Too bad we do not leave anything to chance, so even with regard to the aesthetic we focus on the smallest details. We are two guys who enjoy art, and how the two artists we keep to what comes out of what we create as we are very perfectionists. If our message could define a verb, we could use "DARE", the design of our creations have a strong identity, it is unlikely that something of our go unnoticed as a result the wearer our product must have the courage to dare, It must have personality.

Is there someone who inspires you or that you feel close to you in the fashion industry?

As we mentioned earlier, the creations of Alessandro Michele have been a great inspiration for us. The animals, the elements of nature, the bright colors. In terms of character his courage gave us the right determination to dare into our combinations. These days through some of our contact we're trying to get him to touch our work, to let him know that we respect her so much work that we put too much effort only in the "recycle" its iconic elements. An example is the sweatshirt which we call "Tiger", we mixed his tiger with the mustache of Nike, we made entirely graphics, this still hand paint to reiterate how much we care quality and to churn out unique products.

As social media is influential to know about your products?

Social media is fundamental, it is now unthinkable for a company not to have a Instagram account in order to interact with their customers or future customer. Traditional marketing is dying, if not already buried. Instagram is a social immediate, where a customer when he sees a product, through the little review comments, you can easily share their own knowledge or even make a "screenshot" for later in another time. "Give us an Instagram profile and an e-commerce site, and you will raise the world." I mean PHYSICAL shopping expenses, and at the beginning it is important to remove all unnecessary expenditures to invest in creativity and quality of the products. The store is like having VIRTUAL a showcase for each area of ​​the world. customers can buy wherever you have internet access, and international shipping receive the product in 2/3 weeks. our best customers are Americans, but we also have customers from England, Germany , France, Holland, Japan, China, Qatar, Australia, Canada, and many other countries. This is because Instagram allows them to see our products and the online site closes sale. For us young people know how to use these channels is a necessity. For us the crisis is not a barrier, but a chance to experiment with new tools.

What are the future plans of "A VISION OF"? What is your personal vision for the coming years?

In future we would like that brands it were relying on us to create custom officers. The small brands could relaunch through collaborations, while large ones may find new targets. we do not want to design but to live day by day, because it imparts art is something that is instinct, and instinct is not some program. The one thing we can say is that in the future these "impossible collaborations" will be more and more present, because they are a winning combo. And although for us it is a purely artistic vision, even at commercial level may be a good source of income, a secure income, a few pieces, limited they do sell out. Iconic to 100%.