Gucci's SS17 Campaign

Surreal. That's how we could define the new Gucci campaign for the SS17. Set among the most typical streets of Rome, on the track Amore Disperato by Nada, the video features tigers, lions and giraffes, presenting, obviously the collection for next spring summer. As always Alessandro Michele, done a goal, and the video by Glen Lunchford is the proof.

Streets that evoke gladiators but also the rides in Roman Holiday. Tigers, lions and giraffes that lead to distant places. Contamination from different natures, that together meet to create an harmony, that coming from disharmony, is even more harmonious.

Have a look at the video!