Iceberg launched SS17campaign

Iceberg has recently launched an advertising campaign for SS17 collection. The project’s concept is fearlessly creative and is based on social networks’s world. Nowadays, everyone knows it, have a good following on social network is very productive, and on this social phenomenon, Iceberg has done the philosophy for the collection’s communication. For first, Iceberg had chosen as models Sarah Snyder and Luka Sabbat, that are models, stylist but in particular web influencers. Creative directors wanted to show how is the web influencer’s routine. In fact, all shots of the campaign, the choice of the cloth and the styling were done by Sarah and Luka. They acted just as they do usually for their social network. Influencers, in fact, posted photos and Instagram stories' backstage, and they had, from the first moment, a lot of interest about their new activity.