Have a look at Foot Locker’s “Week of Greatness”

"Week of Greatness" is Foot Locker’s new campaign and this year it features a bunch of well-known athletes: Tom Brady, Carmelo Anthony, Kyrie Irving, Gareth Bale, Anthony Martial and the rapper Ja Rule. The campaign spreads over five videos in which they promote Foot Locker by telling anecdotes and funny situations.

The atmosphere is constructive and the competition between the protagonists is correct. There aren’t athletes only, though, but also the rapper Ja Rule, who, in his spot, talks proudly through the steps that brought him to success. All Foot Locker’s consumers anxiously wait for "Week of Greatness", which evolves step by step.

The initiative is also going to be celebrated by Foot Looker Kids with NBA's star Kyrie Irving as ambassador. This year, to celebrate five years of the campaign, 500 consumers will be selected by Foot Locker, and they will receive a pin pack up for grabs.