#StepIntoMarni, Marni x Zalando’s multibrand collection
Available from October 27
Fashion
October 18th, 2016
October 18th, 2016
Italian luxury brand Marni and e-commerce Zalando joined forces in order to create an exclusive capsule collection in a limited edition which includes some of the most iconic footwear models revisited, from brands like Dr Martens, Reebok, Timberland and Van. The result is a collection comprising 19 brand new items and a line of socks following the color trends for this FW16. The line has been premiered at Berlin's Bread & Butter last September.
With its inimitable and avant-garde style, Marni experiments with new fabrics, nude colors, leather, details and more, creating a collection from the podium. Each brand has been studied and treated individually, to ensure that they fall in love men and women. The result is a batch of works of art that retain their original spirit, but they bring a thousand shades signed Marni.
"Together with MARNI and the partner brands we aimed to create something different from anything else, something unexpected and astonishing. As the online fashion destination we are, for us it was important to collaborate with the right designers and create something special for our customers" said Jolanda Smit, Global Head of Brand Communications Department.
The Dr Martens revisited by Marni x Zalando, for him and her, feature a leather sole and fine details, bringing some freshness to such a timeless shoe. The Fury model by sportswear brand Reebok is instead characterized by contrasting colors and fabrics, with exclusive details dedicated to Club C, another Reebok's model.
With Timberland, Marni used the colours of the brand's most iconic model, soft leather, soft suede. For youngers' favourite Vans, instead, it reinterpreted and played with the sneakers' iconic side strip introducing a total leather crackle effect.
The #StepIntoMarni collection will be available from October 27, 2016, exclusively on Zalando. For more info visit the website.
