Gigi Hadid is Reebok's new face

Directly from the hottest international runways, Gigi Hadid is the new face of Reebok’s #PerfectNever campaign. The message is clear: say goodbye to the stereotypes of feminine perfection diffused by the media, to encourage the women of the whole world to celebrate their uniqueness with strength and determination.

Fitness becomes the instrument to get rid of daily stress and keep other people’s judgements away, a precious moment to regain serenity and self-confidence. “Training is not only physical for me, it is mental as well. It helps me pushing my confusion away. It’s the only moment of peace for my mind” Hadid told Reebok.

During the collaboration, Gigi will give voice to the #PerfectNever philosophy, encouraging other people to share their experience.