Beyoncé is the face of Yvy Park's new campaign
The best videoclip for your trainings
September 30th, 2016
Beyoncé's activewear brand, Ivy Park, has released a new campaign for its FW16 collection, and the testimonial is obviously the singer herself.
"I stretch my body out like the horizon. I teach my body every day that I can go a little further. I know my body can learn how to bend and not break” Beyoncé says in the opening of the video clip, while a series of images, which show the singer during her daily workouts, follow each other on the screen. Also some amateur scenes with Jay Z and Blue Ivy appear, as well as clips of her live shows.
Beyoncé is the inspirational BFF we all wish to have, she is the personal trainer that everybody would have at the gym, and this video is the proof. As a wise Queen as she is, the pop star shows us the fatigue and the pain she feels during her intense training every day. She appears human, just like us, very tired and stressed because of her hard workout, but just to teach us how determined we have to be to get to the top (and in very great shape).
As if it wasn't enough, Beyoncé subtly reminds us the importance of our body and how much we have to respect and love it.
Thank you, Beyoncé.