Jared Leto is the protagonist of Gucci Guilty's new campaign

Venice. Two beautiful women (models Julia Hafstrom e Vera Van Erp) and a man with androgynous features (Jared Leto) lie on the same bed, in a room with a baroque atmosphere. 

They are the protagonists of the new campaign for Gucci Guilty, the male fragrance the Florentine House launched in 2011 and relaunched these days thanks to Alessandro Michele’s opulent and poetic imagery. 

In addition to its everlasting charm, Venice was chosen for its libertine soul: the three are accomplices, they laugh, they seduce each other immersed in a bathtub, in a scene that winks at Bernardo Bertolucci’s The Dreamers (2003). 

Leto’s choice as the fragrance’s new face is not fortuitous: the actor and the designer are linked by a close friendship – as evident by looking at their (very popular) Instagram accounts – and Leto perfectly embodies the new Gucci man, androgynous and bohemian. A match made ​​in (Gucci) heaven.

#GuiltyNotGuilty