Cheap Monday launches TIGHT ALRIGHT!
The media contest to win a trip to London with the brand
Fashion
August 31st, 2016
August 31st, 2016
Cheap Monday owes its fame to a particular model: the Tight – AKA the skinniest jeans of all time. Launched in Stockholm in 2004, it was immediately a commercial hit thanks to a winning combination of unisex design, tight fit and affordable price.
It is precisely to this iconic silhouette that Cheap Monday has decided to dedicate its latest social activity. On September 5th the brand will launch TIGHT ALRIGHT!, a media campaign that invites costumers to show on social media how they wear their Tight jeans through the hashtag #TightAlright.
The contest, which will last for four weeks, will end with a Grand Prize: a trip to London for two people including flight, hotel and a shopping experience at the Cheap Monday flagship store on Carnaby street.
A jury composed of Ireneo Ciammella, Cheap Monday’s accessories and prints designer, Mago Dovjenko, creative director based in Berlin, and Marie-Sophie Lockhart, embroidery artist based in New York will proclaim the winner.
Ready to show your 'tight' side?
Discover all the models of the Tight line on www.cheapmonday.com
