Calvin Klein Fall 2016 campaign

Calvin Klein has recently lost its creative directors, but not the capacity to produce advertising campaigns destined to make history.

For its Fall 2016, campaign the American brand has brought together some of the most iconic faces of our generation under the hashtag #mycalvins. Kate Moss, Grace Coddington, Bella Hadid, Frank Ocean, Zoë Kravitz, Cameron Dallas, Young Thug and Anna Ewers are just some of the international talents immortalised for the occasion by Tyrone Lebon’s lens.

For some of them it is actually a return to the origins: while Grace Coddington started out her career in New York working for Calvin Klein in 1987 (before becoming Anna Wintour’s right-hand person in 1988), Kate Moss has been the brand’s muse in the ‘90s. How can we forget those black and white shots of her hugging Marky Mark?