Puma confirms collaboration with Kylie Jenner

It's official: Kylie Jenner has signed a contract with Puma.

Nice Kicks has reported the news with these words "Today at Agenda Las Vegas, while stopping by the booth at Puma Liberty Fairs, we were incendio confirm That the Kylie Jenner PUMA partnership is in fact a go".

Kylie will be Brand Advocate, supporting Puma releases through social media, and she will be the face of the advertising campaigns of the brand (apparently the photoshoots have already started), but it will not be a full partnership like the one with Rihanna - remember that Riri has become Global Ambassador for the brand in December 2014, and debuted last weekend with her first apparel collection FENTY x Puma.

Last week, when the agreement had not been confirmed yet, Kanye West expressed his opinion about it through Twitter:

Kanye is obviously loyal to adidas at this time, after celebrating his latest collaboration with the brand at Madison Square Garden last week, and according to him this means that even his wife's family should be loyal and support adidas, and not ally with the "enemy".

Excluding Kanye's opinion about it - congratulations, Kylie!