Alexander Wang's first campaign post-Balenciaga

Only few days left to Alexander Wang FW16 show - which will take place this Saturday in New York - and the designer has decided to launch WANGSQUAD on Instagram, a preview of his SS16 campaign. It's the first ad since Wang left Balenciaga's creative direction, replaced by Demna Gvasalia. 

The campaign reflects the young, underground spirit that has always marked the brand: there are 21 polaroids that capture some of the hottest models and artists of the music scene of the moment, including Travi$ Scott, Alice Glass and the singer K-Pop CL, models Hanna Gaby Odiele, Peyton Knight and Molly Bair, and also Cindy Crawford's daughter Kaia Gerber.

The trend to involve well-known musicians into fashion campaigns has reached (also) Alexander Wang, who, as expected, has demonstrated to be up to it.