Nike launches the web series Margot vs Lily
From February 1st
Fashion
January 28th, 2016
January 28th, 2016
Nike opens the year presenting a preview of Margot vs Lily, a fun series of 8 episodes that - through the motto Better For It - aims to motivate and inspire women.
The series - produced in cooperation with famous producer Alfonso Gomez-Rejon, director Tricia Brock and bestselling author Jesse Andrews - will start on February, telling the adventures of two sisters totally different from each other that, because of a bet, begin their personal challenge to overcome their limits with humor and determination.
You can follow the episodes - which will come out every Monday from February 1 until March 21 - directly from the page Nike dedicated to the series. Through this production Nike also opens the season of the Nike Woman Victory Tour, that, starting from March 13, will take place in different cities of the world as Rio De Janeiro, Shanghai, Los Angeles, but also in European ones such as Barcelona, London and Athens.
The goal is to motivate more and more women to run and make them become part of a large community with a common goal.
These initiatives, combined with the Nike Woman Week which will be also held in Milan from January 25 to 29, are thought to bring women to adopt sport and fitness as a lifestyle.
While we wait to see the first episode, here's the trailer:
