Get ready to receive JW Anderson SS16 campaign in your mailbox

After the smart idea to broadcast his latest men’s show live on Grindr, JW Anderson is once again under the spotlight. To promote the SS16 collection of his brand the Irish designer chose a white surface, on which a little photograph recalling the shape of a stamp stands out.

The protagonist of the (mini) image is Spanish model Mayka Merino, who debuted last season on Prada’s runway in Milan. The miniature was shot by British photographer Jamie Hawkesworth – author, among others, of Loewe and Miu Miu campaigns – and portrays Mayka in black and white, with a frizzy hairdo which looks like the nest of a bird, wearing a voluminous top with abstract decorations.

The logo is minimal as well and observing the composition you feel like watching the back of an envelop, ready to be sent in the mailbox of an avant-garde world in the pursuit of the JW.