adidas Originals x HYKE

The iconic design of adidas Originals meets the minimal aesthetic of Japanese brand HYKE for a special project: a capsule collection with a casual-sporty taste realized with premium fabrics in the rigorous tones of black and white, alternated only by eccentric python prints.

To celebrate this original collaboration Yoox – leader in the shopping online field – has called three creative personalities belonging to different sectors, giving birth to a multi faceted project, curated and produced by nss factory.

Food designer Giorgio Gramegna, artist and illustratrator Elena Borghi and photographer Ilaria D'Atri proposed their personal vision of the collection, captured in a series of exclusive videos all about the chromatic minimalism of black and white.