Roundel London AW15 collection

Roundel London’s logo has been created starting from the iconic symbol of the London Underground. The brand is inspired by London and its juvenile subcultures, through a contemporary aesthetic influenced by the continuous artistic ferment of the British capital.

For the latest collection of the brand designer Andrew Bunney has searched through old ads of the London Underground, creating irreverent and iconic graphics, homage to the punk culture of the '70s. In the items bands like the Clash and the Sex Pistols live again and they are an expression of the culture of “do it yourself”: tartan, painted denim and biker jackets will make you live a winter like a rockstar.