JW Anderson will design the new Diet Coke bottle

“This is not a bottle, this is an icon” starts off JW Anderson in the video where he talks about his new collaboration with Diet Coke announced today.

Besides giving a makeover to the iconic bottle, the Irish designer will produce an exclusive line composed by two t-shirts, a tote bag and a notebook which will be unveiled at the end of July. For the design of the products Anderson declared he got inspired from phography and from the knitwear of his collections.

Before him Diet Coke committed the mission to the creative minds of  Karl Lagerfeld, Moschino, Roberto Cavalli, Jean Paul Gaultier and Marc Jacobs. What should we expect from the designer who revolutionized the concept of genre on the runway?